I was always one of those people who thought it was rude to “blast” your email list with multiple messages, especially within a short timeframe. I even thought it was discourteous to send a single email newsletter once a month. How wrong I was.
The reality is that people who are on your list don’t mind. They signed up because they want to hear from you. More importantly, if they’re not interested in what you have to say at a particular moment, they can simply hit the delete key. And if they’re not interested in ever hearing from you again, they can simply hit the unsubscribe button. In both cases, it’s neither the end of the world, nor something to give the slightest thought about.
This past month – and more literally, this past week – I tested that theory by sending out 3 email blasts for one of my clients (my first official “aggressive” marketing campaign. Ha.). In one week, we generated 12 subscriptions for a new membership product. How exciting. Client was thrilled, I was thrilled… customers were excited to join a new program. Everybody wins.
Business coach Alicia Forest said something related to this, and her words now have a place on my wall: “Frequency will always outpull a single blast. Get comfortable not only with asking for the sale, but asking for it a lot.” Amen. (IIRC, Alicia was summarizing one of Ali Brown’s takehome messages from the Shine event this past November. Thanks, Alicia. I wanted to be there, but I was in Durham, NC, at Bria and Mark Simpson’s Excel Event – check out my testimonial for that, by the way.)
Bottom line – quit being shy about asking for people’s business. The squeaky wheel gets the grease, the super-email-blaster gets the orders, and the one who speaks out most often gets heard.
Michelle Lopez
Sugarlit.com | Online Business Management
